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About

Kia ora, I’m Tony. Identity empowerment coach and habit ninja.

Eight years ago my life fell to pieces. I plunged into a state of deep grief and developed a collection of unhealthy habits to cope with the pain. I felt adrift, without purpose, and weighed down by the shame of my daily choices. Now, I am a passionate advocate for wellbeing optimization and I help people learn to change their habits so they can design a life in alignment with their authentic selves. People seek me out to learn how to change their daily behaviours and routines so they can become liberated from their self-limiting beliefs and create a life that resonates with their truest identity.

My mission is simple

To help you reshape your mindset by learning how to create positive habits that stick. And, it’s to guide you in designing a life that aligns with your core values, ensuring you wake up every morning with a genuine smile on your face. Together, well craft an identity that propels you towards your loftiest aspirations.

My commitment to you is rooted in my own journey – I want to give you a head start so you have the tools to solve life’s puzzles a lot faster than I did.

This 30-something father is:

A dedicated dad of two amazing kids

A certified Tiny Habits Coach

A graduate of the School of Psychology at Waikato University

A calisthenics athlete and instructor

A celebrated landscape photographer

It’s never too late to discover your purpose and design a life true to yourself. Let me show you the way.

Stay connected!

Each month I’ll share effective tools and strategies to supercharge your habits and routines, and reveal tactical advice grounded in my own real-world experiences. Take the next step to optimizing your life!

    Testimonials

    Tony has been coaching me for the last few months and has dramatically helped me improve with regards to my habits. He’s helped me better understand not just the process by which habits are formed, but has also helped me come up with an actionable plan to implement new habits and get rid of old ones which are no longer serving me. He’s definitely an absolute habit ninja and I would not hesitate to recommend his services to anyone who wants to work to improve in this area!

    Luke

    Financial Advisor

    Meeting Tony this year has been an absolute blessing, and I'm grateful for the chance to apply his wisdom to tailor my life. Embracing new habits has been empowering, and I plan to adapt as needed with changes in my environment. Thank you, Tony, for being a genuine, passionate, and resilient friend and coach. Your clarity of purpose is inspiring, and I appreciate the positive influence you've had on my life.

    Liezel

    With Tony’s expert advice, I am now more motivated than ever to continue my journey of forming new habits, and I am eager to witness the positive changes unfolding in my life. His uplifting passion has made this transformative experience truly rewarding, and his instrumental advice has propelled my progress. I am thankful for the positive strides achieved under his expert mentorship.

    Natalya